Pfaffinger Foundation
Pfaffinger Foundation helps employees and retirees who have worked at the former Times Mirror companies during times of hardship. Caring case managers talk with applicants to understand their circumstances, share resources, and, often, make recommendations for a grant.
Improved brand presence that builds trust, and more eligible grantees located.
Highlights
Increased awareness of their giving
Easier to find relevant content on the site
More grant applications from eligible people
Results
The Foundation is able to reach more people eligible for grants
The elevated brand provides a trustworthy, professional appearance — backing up their real care and consideration for the people they help. And a direct mail program — launched in 2024 — continues to connect them with more people eligible for grants, but who may not have known they had that option.