Communities for a Better Environment

CBE builds people power in California’s communities of color and low-income communities to achieve environmental health and justice

Climate Social Justice

New branding and logo plus a professional Beacon Site helps this organization recruit and attract supporters

A large group of determined-looking protestors holding signs in English and Spanish that are protesting toxic oil drilling.
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Features

A group of determined people holding signs in Spanish and English, protesting against toxic oil drilling in their community.
Logo: Communities for a Better Environment, est. 1978

New logo design based on lots of team input

Web page segment: How we create change. Community organizing, legal advocacy, research.

Web page segment: Map of California, connected to an enlarged segment of the showing showing the communities CBE works out of: Richmond, East Oakland, Southeast Los Angles, and Wilmington.

A street intersection sign, buildings behind it, a very tall stack behind that, a plane flying overhead and a flock of birds in the air.

Blog post example showing CBEs unique collage style, flat art imagery and some example blog post text.

Color palette with six colors

Web page segment: Abbreviated list of the initiatives page on the website showing: Featured Initiative: Clean up AB&I. U-Haul (previously Central Metal Inc)
Webpage segment: Current Cases: refineries, oil extraction, housing justice and land use, toxics and air pollution, just electricity, notable cases

Color blocks showing acceptable color contrast pairs

Web page segment: Invest in Environmental Justice Communities, Not Handouts for Polluters

Features

Map or part of California showing four cities: Richmond, East Oakland, Southeast LA, and Wilmington. A popup box is open and says

Interactive map

A grid of 12 posts from their Instagram feed

Instagram feed on the site

List of resources with a filter button on chemical emissions (in Spanish and English), energy affordability crisis in California, and board of environmental safety evaluation.

Resource listing

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Results

Steady Upward Climb in Key Metrics

Based on heatmap and Google Analytics data, we saw a steady upward trend for key metrics including number of active users, average engagement time per user, event count, and number of new users. For example, organic traffic acquisition doubled over a five-month period. By tracking and reviewing multiple data points each month, we provide analysis and recommendations for changes to content, design, or site features to achieve these results.