An Alt Text Decision Tree

Celebrating Digital Inclusion for All

Global Accessibility Awareness Day (GAAD) is on May 22, 2026. It’s a day to celebrate digital inclusion for all. The website states that missing or incorrect “alt text” is the second most common accessibility failure on one million website homepages tested by WebAIM in 2020. WebAIM updated it in 2026, and “alt text” is still in second place.

A Commitment to Natively Accessible Websites

Wire Media joins the GAAD Foundation in its mission to make accessibility a core requirement, not an afterthought. To that end, we put accessibility at the heart of our web design practice. It is built-in to every step of our process. We education and train clients on it. And we constantly strive to increase our own knowledge and awareness of how to make accessible websites, and the challenges people face when sites are not accessible.

Introducing: The Alt Text Decision Tree!

The World Wide Web Consortium has on its website, a text-based decision tree to guide people towards correct usage of the alt tag for images. In celebration of Global Accessibility Awareness Day, we visualized the decision tree in the following JPG graphic. If you are using a screen reader, or cannot see the graphic for any reason, please access the same content on the W3C site. We are also working on creating this decision tree in PDF format, but have realized we need to get a specific plugin for our design software to make that possible.