Whether you’re trying to raise funds, recruit volunteers, or spread awareness, the way you communicate matters. Words have power and, in the nonprofit world, they can make all the difference. That’s where great copywriting comes in. But where do you start if you aren’t a professional writer? Don’t worry! We’ve put together a list of 8 books that will help you write better copy. These books are like having a mentor on your bookshelf, ready to guide you at a moment’s notice.
Transform nonprofit copy into easy-to-read web content with this guide.
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- “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
Why You Need It: This book is a must-read for anyone who wants to create messages that stick in people’s minds. The Heath brothers share what makes an idea memorable and how to apply these principles to your nonprofit’s messaging.
Key Takeaway: Learn the SUCCESS formula – Simple, Unexpected, Concrete, Credible, Emotional, and Stories. This formula will help you craft messages that are both clear and powerful.
2. “Words That Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas” by Richard Bayan
Why You Need It: Sometimes, finding the right words can be tough. This book is a goldmine of words and phrases to help you compellingly share your message.
Key Takeaway: Keep this book handy when writing fundraising letters, social media posts, or any other content. It’s like a thesaurus, but better, because it’s designed specifically for selling ideas—perfect for nonprofits!
3. “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” by Kivi Leroux Miller
Why You Need It: This book is tailored specifically for nonprofit professionals. It covers everything from writing newsletters to social media posts, all while keeping costs low.
Key Takeaway: The practical tips and examples offered in this book are perfect for nonprofits with limited resources. It’s a step-by-step guide that will help you deliver your message without breaking the bank.
4. “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley
Why You Need It: Ann Handley is a content guru, and this book is a treasure trove of advice on writing better. It’s perfect for nonprofit professionals who want to improve their writing skills, whether for a blog post or a fundraising letter.
Key Takeaway: This book covers everything from grammar basics to advanced writing techniques. It’s practical, easy to understand, and will help you create content that resonates with your audience.
5. “Influence: The Psychology of Persuasion” by Robert Cialdini
Why You Need It: Understanding the psychology behind why people say “yes” is crucial for any nonprofit professional. This book dives into the principles of persuasion and how you can apply them to your nonprofit’s communications.
Key Takeaway: Learn about the six principles of persuasion—Reciprocity, Commitment, Social Proof, Authority, Liking, and Scarcity—and how to use them ethically to achieve your nonprofit’s goals.
6. “The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly
Why You Need It: If you’re new to copywriting, this book is a great starting point. Robert Bly walks you through the basics of writing copy that sells, making it perfect for nonprofit professionals who want to improve their writing.
Key Takeaway: This book is full of practical advice and real-world examples. It’s a great resource for anyone who needs to write copy that drives results.
7. “Donor-Centered Fundraising” by Penelope Burk
Why You Need It: Fundraising is all about building relationships, and this book focuses on how to put your donors at the center of everything you do. It’s essential reading for any nonprofit professional involved in fundraising.
Key Takeaway: Learn how to create communications that make your donors feel valued and appreciated. This book will help you build stronger, more lasting relationships with your supporters.
8. “Writing to Persuade: How to Bring People Over to Your Side” by Trish Hall
Why You Need It: Persuasion is at the heart of nonprofit work. Whether you’re trying to convince someone to donate, volunteer, or simply care about your cause, this book will help you do it more effectively.
Key Takeaway: Trish Hall, a former New York Times editor, shares her insights on how to write persuasively. This book is packed with tips that will help you sway opinions and inspire action.
Final Word
Why do these books belong on your nonprofit’s bookshelf? The answer is simple: They’re tools that will help you become a better communicator. Whether you’re writing an email, creating a social media post, or crafting a fundraising letter, these books will effectively guide you. Building a small library of these essential copywriting books is a smart move for any nonprofit professional. Not only will they help you communicate more effectively, but they’ll also make your job a little easier. So, grab a few of these titles, start reading, and watch your copywriting skills transform.