3 Ways Nonprofits Can (Effectively) Use AI

June 1, 2023

Illustration of a blank piece of computer paper sitting in a blue typewriter with a pair of robotic hands hovering over the keys on a bright yellow background.

Many nonprofits are on a tight budget, and that means making the most effective use of all available tools and resources. Using artificial intelligence (AI) for content writing and creating visuals is one way nonprofits can make the most of their resources while meeting goals in innovative and creative ways. AI can save time — and money — in three important areas.

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Use AI to Generate Copy

AI-powered writing tools are becoming increasingly commonplace. This advanced technology quickly produces straightforward content and short snippets, such as copy for social media. Not happy with it? It can change details and rewrite individual sentences as needed. AI copywriting can also save time by generating ideas for all kinds of content.

In addition to blog posts and general content writing, AI can generate emails for donors and prospective donors. It can even provide templates for initial contact and follow-up emails. As a result, your organization can save time and money using AI technology while crafting content specifically designed for your needs.

Improve and Test Content With AI

AI can play a primary role in optimizing content to ensure it’s as engaging as possible for your target audience. AI tools such as Twinword and CopyAI can help build links and provide keyword suggestions and competition metrics for particular topics.

AI uses machine learning to determine the best content to use. Implementing machine learning algorithms to categorize and label feedback can quickly assess the success of your content. AI can also analyze social media trends, feedback from donors, and any gaps in marketing or fundraising strategies.

Create and Edit Visuals

AI isn’t limited to textual content. It can also save time with your audio and visual content. Creating and customizing visuals is a great way to reach your target audience while promoting your brand. As the technology improves, you’ll find many innovative AI platforms for creating and editing graphics based on your data and preferences.

AI can also help you design unique taglines, headlines, and logos that you can strategically place throughout your website. For example, an AI logo-maker can help you create an eye-catching graphic that effectively represents your nonprofit. After entering brand information and preferences, this exciting technology can produce a quality image within minutes.

Pros and Cons of Using AI

There are several pros and cons you’ll want to consider before using AI, but here are two main tips to remember:

Pro: AI is efficient and cost-effective, and it can improve your SEO. Remember that using AI to improve content is not an all-or-nothing scenario — you don’t have to use AI to create all your content. You can use these tech tools to generate ideas, edit, rewrite, or just implement suggestions for better word choices. After all, few people would question the ethics of using a spelling and grammar checker, which is a form of machine learning and AI.

Con: Drawbacks you’ll want to consider are the possible quality concerns and lack of personalization. AI can’t generate new thinking or original ideas. As the lines between technology-generated and human content blurs, it raises legitimate questions regarding ethics and authenticity. Maintaining trust and transparency is essential for any nonprofit organization.

Final Word

AI isn’t only for tech-savvy for profit businesses. There are many ways for nonprofits to leverage AI tools to increase productivity without burning out staff. New technology comes with a learning curve, but once mastered the value it brings is often worth it. Starting a new project? Maybe consider getting a little support from AI.

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