Design is a powerful thing, especially when combined with a powerful message. When we were asked to create a website design for the Pink Slip Rick campaign — focused on ousting Florida governor Rick Scott, we responded with a memorable, gritty style, a strong logo, and photos of the candidate that create a very unfavorable first impression.
The website design established the brand for the entire campaign that was enthusiastically supported by voters all over Florida. It made such a stir that Rachel Maddow and WPTV News both picked up on it and featured the site in their stories about the success of the campaign (created by BuzzMaker/Florida Watch Action). Take a look.